Article marketing is moving traffic through the blogosphere at incredible speed. Three to five hundred word articles that are well written and easily absorbable can create and propel a successful article marketing campaign that, in time, may reap some financial benefits. It is hard work to build such a campaign and there is a long wait period at the onset. However, following a few tips may enable you to hit the ground running and get a jump on the competition making the hard part slightly easier.
Writing Quality Content
It cannot be stressed enough on how many SEO articles are poorly written and keyword swollen. Do not lose sight of the end user as a smart, potential prospect that can easily decipher subpar writing used to manipulate traffic to a particular site.
Cross Reference – Make sure the content is well researched. There is nothing more annoying to a reader than discovering outdated, half researched or, in some cases, even falsified information. Cross reference software can be used to scan articles for copy and paste, weakly informed or plagiarized content.
Grammar – Grammatical errors can happen in any article but when they show up more than once say goodbye to your reader.
Stay Unbiased – Unless specifically requested, article content should not contain opinions, anecdotes or any other form of forced personality.
Proper Keyword Placement
Along with quality content, proper keyword placement will bring traffic to your article and keep the reader there. Most search engines read the first twenty words of an article so it is essential for a keyword to be within this range. It should also be in the title, the middle and the last paragraph. Too many keywords will shout spam and the reader will run for the hills.
Ditch the Sales Pitch
An article that sounds like an infomercial reeks of desperation. Avoid slang, lingo, redundancy and anything that echoes that late night advertising push. Keep it simple without too many pseudo-intellectual words that can often confuse and or turn off the reader.
Create Quantity (with Quality)
The more quality articles you can submit the more chances for a large audience. Once every two weeks is not enough. You should be submitting at least one or more articles per week to keep on top of the competition. Three to five articles per week is optimal as long as they do not become filled with unnecessary fluff simply to get the quantity out there. If maintaining quantity is too difficult hire an SEO writer either through postings on Craigslist or through a private company.
Article Promotion
It is all well and good when you have a well written blog that is filled with well researched, informative content but if you cannot get anyone to read your work then what is the use. Promotion is important as it will get your articles into the right hands and continue onward. Companies like promotemyarticles.com charge a fee for their service but that can always be tacked on to your business expense write off at the end of the year.
Your article marketing campaign, when run properly, will have a huge impact on your overall SEO strategy. Take your time and create quality content for your audiences. Your site will earn the rankings you desire in no time.
About the Author: Ph.D. Ceetee Sheekels is a Certified Professional Coder (CPC) as well as an avid blogger. She enjoys sharing her knowledge of marketing and medical billing and coding with aspiring professionals. TO learn more about her visit http://aboutmedicalbillingandcoding.org.
