About Web, SEO Optimization, SEO Basic Tips

Have you ever wondered whether social media campaigns help with organic search engine rankings? A new study and infographic from SEO firm TastyPlacement, Inc. suggests that social activity can indeed help with placement on the Google search engine, although the platform one uses can make a difference. The infographic below shows how activity on social media sites like Google+, Facebook and Twitter can significantly boost rankings on Google...

So you’ve checked your web stats this morning and all is not well. Perhaps it’s been this way for a few weeks now, or even a few years. But it wasn’t always this way – and once there was a time when your number of visitors was double what it is now. It’s a common story, and ever more so in light of Google’s numerous recent changes. What’s likely going on you see is that Google has penalized you for...

Building backlinks has long been one of the central concepts of SEO. By building back links you are able to help Google’s spiders find your page and index it, and at the same time it will see them as testimonials from those sites thus ensuring they increase the position of your site on the SERPs. Then of course there’s the nice old fashioned benefit that these links will sometimes be seen by genuine human beings who just may...

Photo sharing sites and apps have offered individuals and businesses a whole new opportunity to express their interests and grow their brand on the web. When used properly, photo sharing can be used to improve the popularity of any brand, increase web traffic and site optimization. Among the leading photo sharing service sites available is Pinterest. It has been identified among the top 10 most visited social networking sites and verified...

Search engines can’t see images. When a search engine robot is indexing your site, it’ll only see the HTML code behind the image. It has no idea what that image actually shows, so it’s really important that you do everything you can to make it easy for the search engine to understand what it is. Optimising an image for SEO is really important in online marketing. Search engine optimisation for images As images can’t...

With more than 90 million users world wide, LinkedIn can be an extremely powerful marketing tool for your company. In order to take advantage of the marketing opportunities which lie within this massive business social network, you will first need to learn a few tricks of the trade. Mastering the tips included in this article will ensure that you are not only getting the full benefit of the LinkedIn system, but that you are able to take...

Webmasters and SEO executives have not completely recovered from the Panda update yet and Google is here again with it next fill in called the Penguin. Google continuously strives to present the best and most relevant links to its users when they search. This quest has made Google the number one search engine and it has maintained its spot for a reasonable time too. Now every time Google updates its algorithm, webmasters need to be extra...